According to the world ranking established by App
Annie, the Chinese application was the most downloaded in 2020. Behind it were
all the social networks of the Facebook group.
Facebook loses its title. According to an App Annie
survey relayed by Japanese media Nikkei Asia, TikTok rose to the top of the
world's most downloaded apps for the first time in 2020.
ByteDance, the owner of the Chinese social network,
"launched the international version of Tiktok in 2017 and has since
overtaken Facebook (2nd), WhatsApp (3rd), Instagram (4th), and Facebook
Messenger (5th) - all of which belong to Facebook - in a number of downloads,
even in the United States ", underlines Nikkei Asia.
And "the total viewing time of Tiktok in the US and the UK is longer than Youtube," said Chuzen Kin, marketing manager at App Annie, a mobile data analytics company.
TikTok threatened by its competitor Likee?
The Chinese application has notably gained in
popularity during the pandemic, mainly in Europe, South America, and the United
States. And this is despite numerous attacks by former US President Donald
Trump, who called on the company to sell its activities in the United States so
as not to be banned there.
Last June, the new White House tenant Joe Biden
finally revoked the decrees made by his predecessor while asking his
administration to launch an investigation to determine the real risks posed by
applications held by certain foreign powers.
In addition, the App Annie survey estimates that TikTok could quickly lose its number one place as its Chinese competitor Likee gains in popularity (8th in the ranking), especially with companies that use it to create videos for customers. marketing purposes.
The rest of the worlds top 10 is occupied by Snapchat (6th), Telegram (7th), Pinterest (9th), and Twitter (10th).
We automatically transmit and translate this news using on-site programmatic technology and not manually.