After
a financially devastating year for small and medium businesses, a handful of
small businesses have popped up on TikTok for videos showing off their
products, the making process, or simply order packaging.
With
Small Biz Block Party, the app appears to be courting more small businesses to
participate. Hosting these workshops can also help TikTok develop relationships
with small business owners and their teams.
Patrice
Fry, Main Street America President, and CEO said in a statement: “Small
businesses across the country have demonstrated incredible prowess in meeting
the challenges of the past year, and we are excited to provide them with this
support to help them thrive in the next phase of their recovery,”
TikTok
recently took a focused step to attract marketers to advertise on the platform
- a move similar to the number of social media platforms that have developed.
In
September, TikTok app unveiled its Marketing Partner Program to offer approved
advertising services on the platform.
Just
this week, TikTok teamed up with Vimeo to integrate video creation tools into
the TikTok ad manager and possibly attract more SMB marketers.
Said
Becca Sawyer, Global Head of SMEs at TikTok.
"Businesses
of all sizes are using the magic of the TikTok community to reach new audiences
and expand their business — whether it's a startup or an iconic local
business," "Our goal is to give every business owner in America the
same opportunities as the biggest brands and to help them turn their dreams
into a reality."
Searching
for ad dollars for small and medium businesses may indicate that TikTok is on
its way to becoming a digital advertising giant like Facebook and Snapchat. The
majority of Facebook advertisers are small and medium businesses.